Focus Point At First

It all started with the opening of the very first Focus Point outlet in Muar, Johor, back in 1989. At the time, it was simply called Focus Vision Care Centre, and the store was nothing more than a small counter in a shopping centre.

From those humble beginnings, we have grown from a small-town optical store to a company that not only leads the eye wear retail industry in the country, but one that is set to make its mark on the region. Certainly, it has been quite a journey. Following the establishment of Focus Point Sdn Bhd in 1993, a head office was set up in Johor Bahru to provide management and operational support to the growing number of retail branches. But more opportunities beckoned, and we eventually expanded to the nation’s capital and set up home in Kuala Lumpur in 2000.

As business continued to thrive, our management arrived at a turning point. The decision to formulate a franchise programmed was sparked by the belief that people are the most important asset, plus a desire to create opportunities for rising young entrepreneurs. The offer to operate a franchise with the full support of the management was extended to Focus Point staff, and was met with such overwhelming response that over 70 franchise outlets were launched in just seven years.

Since then, Focus Point Vision Care Group has won numerous awards for its franchise programmed, including the prestigious “Best Homegrown Franchise” title from the Malaysian Franchise Association in 2009. Moving forward, we are confident of brighter prospects ahead. On 23 August 2010, Focus Point Holdings Bhd successfully made its debut on the ACE Market of Bursa Malaysia Securities Bhd, a move Dato’ Liaw hailed as “a new benchmark for ourselves.”

At the same time, we are also embracing a knowledge-based economy where innovation and technology are essential in adding to our value, enhancing our professional services and boosting our overall competitiveness.

In the span of twenty years, our annual sales have grown to more than RM 100 million. As we look forward to expanding our market, we recognize that in order to create more demand for our products, we must diversify our product range and professional services. 

"And we are ready for that challenge"

Vision & Mision

VISION

To become a leading brand name in Asia through our focused approach in vision care.


MISSION

To provide consumers with the best vision care and eye wear services as well as to uphold the highest standards in reliability, quality and professionalism.

Franchisor Management

Focus Point Kluang started the outlet in 1995. At first it was a small shop which just sell optical accessories. Then the first owner gave his small shop to his son (picture), Liaw Cheng Lee. Then, Liaw Cheng Lee see the grew up of the Focus Point during that time (2005) and without waiting any further he grab the opportunity to convert his old shop to franchise under Focus Point. Legally, the franchise start the management in 2008. After 7 years, the franchise outlet currently have 10 staffs.

Franchise Operation

This outlet run the business everyday except on Friday. It starts from 9.00 a.m until 9 p.m. For a special services, this outlet also provide a booking time which customer can make the booking for eyes inspection for free. Make your book at 07-7730303 and definitely we'll serve you better.

We Are Here

Find us at No. 8, Ground Floor, Jalan Syed Abdul Hamid Sagaff, Johor, 86000 Kluang, Johor and give us a call at 07-7760303.

See You There

Franchise Opportunities

Whether you're an Optometrist or Optician starting your own practice or an Investor who wants to be part of the leading optical chain network, the Focus Point franchise opportunity is the one you should consider. 

Now, there is a great opportunity because Malaysia is experiencing an upward growth trend in optical needs. The potential market size is tremendous, as the vision correction needs consist 39% of the total population. And according to AC Nielsen's Population Census Report, the demand for optical needs should continue to increase as the young generation aged between 15 and 39, accounts a massive 63% of the total market size. This reflects that the optical chain stores are poised to capture an increasingly larger share of the optical business.

Since 1989, Focus Point has been building a brand reputation of quality and excellent customer service in our optical industry. Now, all we need are more qualified practitioners to expand Focus Point into new territories and achieve our goal as the most reliable optical provider.

Focus Point held the official launch of its Franchise Programmed at Kuala Lumpur. This important event heralds the formal start of the lucrative programme. The launch allows Focus Point to:

• Appreciate the existing group of Focus Point Franchisees.
• Let others witness the signing of Focus Point’s latest Franchisees.
• Promote awareness and spur more entrepreneurs, particularly the Bumiputeras, into the optical profession.

Focus Point opens its Franchise business throughout Malaysia as well as to major cities around the world and looks for aspiring individuals to join the Focus Point Franchise Programmed. This programmed involves a comprehensive system and support that covers aspects from Finance, Marketing & Promotions, Merchandising and Staff Development.

Focus Point

• Provides a competitive edge in terms of extensive product range, exclusive brands and quality merchandises of reasonable prices.
• Secures a future for the business by creating a well-recognized trade name and goodwill.
• Creates a profitable business that provides an attractive return on investment.

Pre-Requisites

A prospective Franchisee must:

• Have a “Sdn. Bhd.” Company.
• Be active as an owner-operator.
• Be willing to follow the Focus Point's operating system.
• Be confident and positive with entrepreneurial spirit.
• Have adequate capital.
• Be able to interpret financial and accounts statements.
• Have at least 1-year retail experience.

Investment

The overall investment for a Focus Point Franchisee starts from RM 300,000 and can vary based on the following factors:

• Your ability to finance.
• Purchase of stocks and equipment.
• Lease of business premise.

Focus Point Awarded

Malaysian Franchise Award Night 2006

Franchiser: Focus Point Management Sdn Bhd

Nominated category: "The Homegrown Franchisor of the Year"

Franchisee: Approach Care Sdn Bhd (Giant Klang)

Nominated category: "The Most Promising Franchisee of the Year"

Malaysian Franchise Award Night 2007

Franchiser: Focus Point Management Sdn Bhd 

Nominated category: "The Homegrown Franchiser of the Year"

Franchisee: Focal Care Consolidated Sdn Bhd (Masai B)

Nominated category: "The Franchisee of the Year"

Franchisee: Idaman Sigma Sdn Bhd (KB Mall)

Nominated and winner in the category: "The Most Promising Franchisee of the Year"

Malaysian Franchise Award Night 2009

Franchiser: Focus Point Management Sdn Bhd 
Nominated and winner in the category: "Franchise Of The Year 2009" 

Franchiser: Focus Point Management Sdn Bhd 
Nominated and winner in the category: "Best Outlet Growth" 

Franchiser: Focus Point Management Sdn Bhd 
Nominated and winner in the category: "Most Promising Franchisor Award" 

Franchisee: Formosa Optometrist Sdn Bhd (Tesco Extra Cheras) 
Nominated and winner in the category: "Most Promising Franchisee Award" 

Franchiser: Dato' Liaw Choon Liang 
Nominated Category: "Franchise Entrepreneur of the Year Award"

Franchiser: Focus Point Management Sdn Bhd
Nominated Category: "International Homegrown Franchisor Award"

Franchiser: Focus Point Management Sdn Bhd
Nominated Category: "Best Sales Growth Award"

Franchisee: Noralina Teo Abdullah (Al Ameen Optic Sdn Bhd)
Nominated Category: "Women Franchise Entrepreneur Award"

Franchisee: U&I Optik Sdn Bhd
Nominated Category: "Franchisee of the Year"

Our Interior

Providing comfortable environment, we promise to give our customer the best in term of service. With the vision to achieve total customer satisfaction, you can use Focus Point product without hesitation.

Let's walk in.

Main Door

Enjoy Inside

Ready To Serve

Promotion & Privilege

Enjoy This Greatest Promotions In Our Outlet

At Focus Point, we’re proud to be an official merchant partner of BonusLink - Malaysia's first premier consumer rewards programme. To collect your points, just follow the steps below:

1.Present your BonusLink Card before the cashier records your purchases.
2.Pay for your purchases.
3.Let the cashier swipe your BonusLink Card and your Points will be recorded automatically.

Our BonusLink Point rate is at RM1 = 1 BonusLink Point.

Use Your BonusLink Points to Make Your Purchases at Focus Point.

Besides, enjoy your Privilege Card here. Can get extra 10% Discount.